5 reasons why you need PR for your interior design business

With interior design being such a competitive market, boosted by popular programmes such as the BBC’s Interior Design Masters and Netflix’s Dream Home Makeover, it’s essential for every interior design company or independent interior consultant to have a public relations strategy. Whether it’s traditional public relations or digital PR, a strong interior PR strategy will help you gain new clients, increase website traffic, further company exposure, and assist you in standing out from your competitors.

To get more specific, here are 5 reasons why you need to utilise PR for your interior design business: 

To become an authoritative expert in the interior design industry. 

Interior journalists are constantly looking for experts to provide commentary for the articles they’re writing. They reach out to their PR contacts (like us) to source experts in various fields, from trends and tips, to renovation and home layout advice. They’ll cover everything from pieces on the latest celebrity interior trends, to articles on homeware and architecture, so there’s plenty of topics for you or your company to give professional comments on and get featured.

To give you some examples, we regularly achieve press coverage for our interior expert clients in publications like ELLE Decor, Real Homes, Country Living, Homes & Gardens, and many more. Their comments have been featured in a wide array of articles including pieces on celebrity home styling, tips of furniture placement, and revealing seasonal trends ahead of time. Take a look at our case studies to find out more details.

To rank above competitors in Google search.

 Digital PR can help build a healthy backlink profile for your interior design website. This involves building links from high-quality and relevant websites (such as House Beautiful and Ideal Home) to your own website. These links send a signal to Google regarding what your website is about and your trustworthiness. The more reputable links you have pointing to your site, the higher you’ll appear in Google for relevant search results, surpassing your competitors and driving more traffic to your website.

To cement brand trust with potential interior clients.

Being featured in the likes of relevant and well-known publications cements a sense of brand trust with your target clients. Whether the coverage is in print or digital, your company name being featured in the likes of some of the world’s top home and interiors publications will give your and/or your interior design company a stamp of approval, and enables more potential customers to feel a high level of brand trust and reach out.

If you’re operating as a solo interior consultant, this is especially important. You don’t have the backing of a large interior firm to give you credibility, so landing your name in top publications is a great way to reassure potential clients that you are a legitimate expert in your field. Find our more about how we can build your brand as an independent interior designer, stylist, or consultant through our Personal Brand PR service.

To increase your website traffic and sales.

Securing press coverage in online articles that specifically mention the product or service you’re trying to sell is great exposure, but it can also increase your website traffic and sales too. Having links pointing from popular online publications directly to your website can cause direct spikes in referral traffic and even increase sales. You can easily track this traffic and revenue through Google Analytics.

It’s also worth mentioning that these publications don’t even need to be interior focused. An article in national publications like Metro, The Independent, or The Evening Standard (that have a huge readership across the country) can help drive those increases you’re aiming for.

To target new customers.

 According to the Power Reviews, 87% of consumers will research online before making any kind of purchase, so why not use PR to put yourself in front of those customers? Landing something as simple as a brand mention in a round-up publication of the ‘best interior design firms’ could encourage new customers to get in touch when they discover you during their research. 

Interested to find out more about how we can help grow your interior design business? Get in touch with us today.