Here’s why your fintech company needs a PR agency
Fintech is currently an extremely crowded market and new customer acquisition is a challenge when potential customers have a huge amount of options to choose from - including your competitors. So, how does your Fintech company cut through the noise?
New customers will likely come across your company in either one of two ways;
Through company mentions at various touchpoints curated by an integrated PR and marketing strategy
By searching on Google. This requires you to have a digital PR strategy to ensure your website sits at the top of search engine results.
These two routes of customer acquisition are the reasons why your fintech company needs a PR agency. Let’s delve into this in more detail…
Fintech PR Outreach
Increase the likelihood of new customers coming across your brand by enhancing the opportunity for them to hear about you through multiple touchpoints. This can be done with the help of a thought leadership strategy which places your experts in the heart of the media.
For example, if you’re in insurtech, you can make your company the authority on all things insurance by working with a PR agency or PR consultant that continuously looks out for insurance related opportunities through reactive journalist requests. These fintech PRs can also outreach directly to relevant media, securing features and coverage in everything from getting your experts on This Morning’s viewer questions segment to answer all insurance worries and woes, to providing comments to the likes of The Times and The Telegraph for insurance related articles.
Radio placements are also a strong customer touchpoint to consider, alongside podcasts, company CEOs talking at relevant events, or even having in-house experts write guest articles for consumer focused publications. These are all opportunities a PR agency (like us) can source for your fintech company.
Fintech Digital PR
Your potential customers are likely going straight to Google for answers, and you’re losing business because you’re not appearing at the top of those relevant search results. If you’re an investing app, but you’re not appearing in the top 10 search results for ‘investment apps’, you’re immediately giving your competitors the upper-hand.
Alongside SEO being a key element in enhancing your visibility in SERPs, you need a fintech digital PR strategy to enhance your visibility further. This strategy will aim to build links to your website from authoritative and relevant digital publications that will indicate to Google exactly what your business does, and who it’s for, helping to increase your website’s ranking for relevant keywords.
Every website has a DR (Domain Rating) or DA (Domain Authority) score which indicates how likely they are to perform well in the search engine result pages. This score is a 0 - 100 metric and, the higher the metric, the more likely your website is to appear at the top of search results. To increase your score and general online credibility, you need to build links from relevant authoritative sites.
As an investment app, you’ll want to have a PR agency or PR consultant build relationships with key online news outlets, such as Investment Week and The Financial Times, and secure links from them to your website with campaign pieces. Each link will indicate to Google that you’re a trustworthy site and start to build up your score, helping you appear higher in SERPs and securing your target customers.
Sound good? If you’re looking for a fintech PR agency, contact us today.
