PR, or public relations, is an incredibly important tool that businesses should utilise when trying to build their brand, so the development of a successful PR strategy should always be made a priority. Understanding how to use PR to your advantage and its specific benefits, as well as how to effectively communicate with the public, is essential knowledge for any small business owner.

Building a good relationship with a journalist is essential to gaining frequent press coverage. Positive relationships with journalists can mean more opportunities ranging from product features in editorials to a full piece about your business. You could even begin to be reached out to for quotes or to provide product images for pieces you haven’t even pitched because the journalist knows of your brand and your reliability!

In this article we will strip PR back to its basics by exploring the meaning and different types of PR, as well as the benefits that positive PR can have on your business. Learning these basics will leave you in a better position to score the PR coverage that your business deserves!  So, let’s break it down…

Clubhouse is an audio-chat based social network that has been rapidly gaining users and media attention. The app was launched in April 2020 and has quickly grown to have over 6 million users. The platform allows people from all over the world to join and communicate together in real-time. So, how does it work? Well, put simply, users can lead discussions via live audio – with no need for cameras. 

What is the difference between PR and advertising? The terms are so often confused that many people new to the marketing world think that they are interchangeable, when in reality, they couldn’t be more different. Whilst traditional paid-for press advertisements are typically thought of when it comes to PR, this is exactly the opposite of what ‘PRs’ and agencies are trying to achieve with PR campaigns. Let’s break this down…

Socially Responsible Companies can also be referred to as having CSR; Corporate Social Responsibility. Being socially responsible requires your business to consider your environmental, social, and economic impact, as well as ensuring your employees or any manufacturers are paid and treated fairly. So, what are some of the long-term and short-term benefits if your company is socially responsible?

TikTok influencers can be the key to reaching audiences who may not have been exposed to your business otherwise. TikTok is available in over 150 countries and has over 1 billion users. The platform has grown so large that its users aren’t just generation Z anymore either. TikTok’s users are between the ages of 13-40. These users would likely have been more difficult to attract through more conventional methods of advertising.

When pitching a brand or specific product to publications, one of the main objectives is to make the journalist’s job as simple as possible. Making their job easier, by providing quality assets for them to use at their disposal, can increase the likeliness of the product being featured within their publication. So, what are these quality assets?