Social media integrates hugely with PR and so must be considered when creating a strategy for a brand. Within this article we will break down the benefits that a strong social media presence can have in terms of PR and explore the ways in which your business can utilise its social media channels to ensure maximum PR success.

PR, or public relations, is an incredibly important tool that businesses should utilise when trying to build their brand, so the development of a successful PR strategy should always be made a priority. Understanding how to use PR to your advantage and its specific benefits, as well as how to effectively communicate with the public, is essential knowledge for any small business owner.

In this article we will strip PR back to its basics by exploring the meaning and different types of PR, as well as the benefits that positive PR can have on your business. Learning these basics will leave you in a better position to score the PR coverage that your business deserves!  So, let’s break it down…

What is the difference between PR and advertising? The terms are so often confused that many people new to the marketing world think that they are interchangeable, when in reality, they couldn’t be more different. Whilst traditional paid-for press advertisements are typically thought of when it comes to PR, this is exactly the opposite of what ‘PRs’ and agencies are trying to achieve with PR campaigns. Let’s break this down…